Coco Rocha stars in the new Longchamp spring 2012 campaign alongside model Liisa Winkler and professional dancer Alexia Level. Fresh, funny and dynamic, the French house's campaign is the perfect expression of the Longchamp spirit.
The latest Longchamp spring 2012 campaign, starring Canadian models Coco Rocha and Liisa Winkler, is energetic, fun and fresh. "We really wanted to show this woman very active in the city, very dynamic," said Sophie Delafontaine, the house's creative director. Captured by Dane Shitagi in Manhattan and Dumbo, the campaign follows the girls while running and dancing in the streets. Both models have dance backgrounds and are joined in the Longchamp campaign by professional dancer Alexia Level. The choreography was made by Blanca Li who said that they tried to make a fresh and original movie.
Coco Rocha wrote on her blog that, "I had so much fun with this dog, and yes, he was literally pulling me in every direction – that’s not acting!"