Ulyana Sergeenko Haute Couture Fall 2012 Collection

Have you seen the latest Ulyana Sergeenko Haute Couture fall 2012 collection? You haven't? Then just take a peek and get ready to enter into the fantastic world of embroideries, bead-works, hand-made laces and knits.

We don't know how she does it yet Ulyana Sergeenko manages to wow us every season with her otherworldly creations. And her fall 2012 haute couture collection makes no exception. And boy oh boy these pieces are really breathtaking! The Russian designer and photographer doesn't cease to amaze everyone with her seriously feminine silhouettes and achingly chic designs featuring intricate embroideries, oh-so-lovely florals, knits, delicate lace and tulle.

Speaking about her designing style, Sergeenko said in an interview with Wonderland magazine that, "It is strongly influenced by my childhood, with all its memories… also, old Soviet cartoons, small towns in Kazakhstan and Russia, family traditions. And then there are movies; it can be anything from Visconti and Fellini to Nikita Mikhalkov and Wong Kar-Wai. I love old Soviet films. Also, I was mesmerised by the way my grandmother looked; I guess she was the one who has influenced my style the most: she wore printed cotton dresses worn with hand-knitted sweaters or cardigans and heels."

Ulyana Sergeenko's designs are unique indeed. "In my work, there are a lot of references to Russian culture, especially Russian cinematography. I find inspiration for my collections in works by Mikhalkov, Kalatozov, Khuziev, Gerasimov. And I like traditional Russian crafts – all those embroideries, bead-works, hand-made laces and knits. They combine naivety with intricacy of technique," she explained.

Sergeenko's fall 2012 haute couture collection includes an array of eye-catchers. There are full skirts and ladylike waistlines, military coats, sweaters, pants and apron dresses, but also a parade of accessories such as babushkas, big fur hats and gloves, hand-carved wooden heels, nude leather ankle boots with fold-over detail and red over-the-knee boots.

Revealing her plans for 2012, Ulyana told Wonderland magazine that, "2012 is a very important year for us as we are planning our first show outside of Russia. Since there is no fashion industry in terms of production in Russia, it makes the working process very complicated. We create, produce, photograph, style, and do PR all in-house.And I’m very happy, as my team is what makes the Ulyana Sergeenko brand so unique. It’s not another clothing line, but a small world we invented here in Moscow."

News Source: becomegorgeous.com

Alexa Chung for Superga Spring/Summer 2012 Campaign

Alexa Chung stars in the latest Superga spring/summer 2012 campaign. Still, besides modeling for the Italian footwear brand, the 28-year-old Brit TV presenter and sartorial muse also had the chance to style Superga's 2750 heritage sneakers as creative director for the new campaign. Check out the results!
Alexa Chung is everywhere these days. Whether there are glossy magazine covers, TV shows or ad campaigns for famous brands, the 28-year-old is constantly in the center of people's attention. This time, the Brit It-girl and fashion muse for girls around the world stars in the newest Superga spring/summer 2012 campaign. Still, Chung doesn't just models for the legendary Italian footwear brand but she also puts to the test her styling skills as creative director for Superga's latest campaign.

"We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well," said Simon Bamber, chief executive officer of GLindverst, the company that owns the rights for Superga in the UK.

The new Superga spring/summer 2012 campaign was named 'Go Create' and it was shot in Miami. Lovely Alexa teamed up with renowned photographer Guy Aroch in order to find the perfect way to express the Italian brand's 'versatility and sense of fun' by teaming the label's 2750 sneakers based on her own sartorial view.

The collaboration between Chung and Superga began last year when the Brit beauty modeled for the 100-year-old sneaker brand's spring campaign. Known for her unique rather quirky style, Ms Chung has been chosen as the label's face due to her effortless style and personality. Speaking about Superga’s centennial celebrations, Chung said that, "I'm a fan of Superga because like anything I love how they're classic, practical and elegant. Happy 100th birthday guys - I hope I'm that cool when I'm 100!"

 News Source: becomegorgeous.com

Gucci Spring 2012 Campaign

Piercing smokey eyes and femme fatale ensembles make the Gucci spring 2012 campaign so fascinating. Step into the golden room of extravagance by taking a closer peek at this exquisite art deco collection.

For the ultra-sophisticated and feminine warm season collection Frida Giannini decided to draw some inspiration from the uber-popular art deco trend. The fabulous and memorable Gucci spring 2012 campaign photographed by Mert & Marcus features two of the most talented and sought-after models of the world, Karmen Pedaru and Abbey Lee Kershew in glamorous and ultra-femme outfits oh-so-characteristic of this brand. The model duo is further complemented with the presence of male model Greg Nawrat.

Stylists, in order to create an alluring and cosmopolitan chic atmosphere devoted special attention to the statement makeup style and the setting in general. The gorgeous jackets and evening dresses drenched in sparkling metallic shades rival the blinding effect of the golden magic room. In spite of the limited color palette we still have the chance to see a lavishly elegant and intriguing apparel parade.

Apparently Abbey Lee Kershew was granted with the role of the sensual woman whereas Karmen Pedaru is potrayed as an ultra-confident fashionista who knows how to nail down more masculine type of looks. The beauty of the fabulous flapper dresses decorated with golden fringes is contrasted by the too-hot-to-handle lure of the cropped jacket and stylish bodycon trouser match. The Gucci fashion house always managed to fuel the confidence of the style pack to experiment with provocative fashion trends.

Accessories were also included in the ad campaign in order to give a detailed insight into the impressive new shapes and design patterns used to meet the ever-evolving fashion standards set by style fans from all over the world. Gorgeous handbags, high heels and sunglasses make up the core of the accessory repertoire. The name Gucci is undoubtedly synonymous with red-carpet-worthy glamor and sultry sex-appeal.

News Source: becomegorgeous.com
Image courtesy of Gucci

Sridevi is Sonam Kapoor's big secret

Sonam Kapoor is also called Bollywood's bold and beautiful. And she rightly earns the title too.

After all, the actress has been 10/ 10 on the fashionista's sheet right from her first film. And if all that has got you thinking that what makes her a class apart from the mistake-making newbies, then here's the secret: her aunt and tutor is none other than yesteryear silver screen Queen Bee, Sridevi.

"Sri Chachi taught me how to dress. She is the one who taught me the art of minimalistic makeup," Sonam said. "For me it is not just about wearing something revealing, it's about the attitude. I have done films such as Mausam, Aaisha, and now Players, and in none of them have I worn clothes that reveal more than they can hide. And yet, I get tagged often with such flattering adjectives," she added.


Read more at: http://indiatoday.intoday.in/story/sonam-kapoor-mausam-aaisha-players/1/165217.html

High on fashion and style

There was some high fashion, great music and all sorts of beverages to keep the spirits soaring at the launch of Avirate, an international high-street fashion label at UB City recently.

 It’s the cut, design and the price of Avirate and its ability to cater to the changing fashion tastes of the young that’s made the brand popular across the world. And now, after a survey and study of the fashion taste of Bangaloreans, Avirate has launched its latest line here.

The evening was anchored by RJ Rohit Barker, who kept the crowd on their feet in a lively manner. A few of the City’s best known models showcased Avirate’s latest ‘Fall-Holiday Collection’, which comprised a range of day and evening wear, lingerie, shoes and accessories in diverse patterns and designs.

The ‘Daywear’ theme was inspired by Paris and incorporates a modern take on 1920s’ styling. Shapes include Bohemian kaftans, basic shifts, wrap dresses and playful jumpsuits and rompers. It has everything that one needs from dawn to dusk.

‘Myriad Prints’ include animal prints, ethnics graphics and florals motifs while ‘Colours’ include shades of blue, white and raspberry underpinned with lowlights of black as well as saffron, cinnamon and tobacco with a highlight of teal.

The ‘Evening Wear’ collection is chic, inspired by glamour in a vibrant array of colours. Prints, pleats, origami and embellishments add the extra bling. It is said that Avirate is meant for women of all shapes and sizes. “We cater to women from 18 to 45 years. The fabric is light and easy to carry off. The price too is made affordable to college-goers and working professionals,” said the spokesperson of Avirate.

The evening saw the Page 3 regulars attending the event in large numbers. The show that was choreographed by Sheetal Sharma was in tune with the funky collection. More than the launch, it was an occasion for families and friends to get together. Although the evening began a good hour-and-a-half late, people didn’t seem to mind the delay and hung around chatting and socialising.

Avirate boasts of a talented team of designers who keep pace with the changing fashion tastes across the world. The brand introduces new styles each week. Those who came for the show said what struck them most was the impressive range of wearable clothes.

Dayana Erappa, a model, said that she really loved what she wore. “The store looks posh and stylish from the outside but I must say the collection is wearable and price is most affordable. I didn’t think twice before picking a top I really liked,” she said. Seema, another guest at the event said, “The clothes are colourful and I also found something that I have been looking for.”

News Source: deccanherald.com