It was déjà-vu for Jilly, who was the first ever model cast by the Janet Reger label, way back in the eighties. Over 30 years on, Jilly still looks fabulous.
Debenhams has been pioneering diversity on the high street for the past couple of years, with campaigns which saw disabled fashion models used in national window campaigns, a ban on airbrushing in photography and the use of older models in nationwide marketing activity.
Using Jilly in the Christmas campaign follows in the path of this diversity trail, which most recently saw the launch of ‘The Style List’- an aspirational photography campaign featuring women in their 40’s, 50’s and 60’s.
The Style List ran in stores in autumn 2010 and received an astounding reaction from customers and press, who were delighted to see beautiful, stylish women, whom they could relate to, representing them in photographic materials.
Michelle Dowdall, spokesperson for Debenhams commented: “We are committed to using a variety of models, which are a variety of shapes, sizes and ages in our photography.
“Our customers are buying into a lifestyle which they feel is representative of themselves, their own tastes and of similar ages.”